It's still winnable!

Six CEOs from six major multinationals try to convince the investing public that Doha needs to succeed and there is still hope for its success. In an eloquent but brief paragraph, these leaders articulate why the movement towards freer trade (overseen by a rules-based WTO) will make life better for old and young, rich and poor, white and black, male and female...

We have strongly supported the Doha Round since its launch four years ago, with its emphasis on helping the developing world through multilateral trade liberalization and on real new market access opportunities in goods and services for all. Our collective experience has taught us that multilateral trade liberalization and a rules-based global trading system will foster economic growth, create jobs, give consumers more choices and improve lives in both the developing and the developed world. For us, a stable and open trading system is a most important prerequisite for our decisions to invest in the future.

They also highlight some of the amazing benefits that Doha has to offer...

These include outlawing all agricultural export subsidies by 2013, introducing duty- and quota-free market access for almost all exports from 32 least-developed countries by 2008, and eliminating developed-country export subsidies to cotton by as early as the end of this year.